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Retention and Loyalty. The End Is Only the Beginning.

Original Presentation Date

Mar 23, 2017

Key Takeaways

Learn the importance of retention and understand how you can: 

  • Track, analyze manage retention
  • Define journeys for decision makers and influencers
  • Leverage your data for personalized retention
  • Drive profit through retention
  • Measure retention success

Detailed Overview

Understand how to better leverage digital tactics through addressable marketing and owned media experiences for cross-sell, upsell and retention.  We will help you identify your target audience for retention messaging and how can you drill into channels and influencers. Retention is much more than loyalty programs, learn how you can upsell your offerings.

Presenters

Zach Woith

VP Loyalty Strategy, 500friends, a Merkle Company