Whether you are new to the world of attribution or a seasoned veteran, you will walk away with critical insights to determine if your measurement strategy is on target.
- Defining the four phases of attribution
- Identifying which phase is right for your organization
- Recognising potential pitfalls in the transition between phases
Most organizations spend considerable time and energy to answer one fundamental question: Am I spending my resources effectively? The complexity of our omni-channel, multi-device world makes the answer to this question more challenging than ever before.