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Activating People-Based Marketing

Original Presentation Date

Sep 19, 2017

Key Takeaways

Leveraging the latest installment of Merkle’s annual thought leadership series, 2017 Marketing Imperatives: The Activation of People-based Marketing, webinar attendees will learn how to:

  • Make advertising more addressable by creating outbound media campaigns that capitalize on individual addressable at scale.
  • Make experiences more personal by managing inbound channel interactions in a way that is personally meaningful to the customer.
  • Manage customer relationships over time by linking inbound and outbound customer experiences over time to optimize relationships and overall business objectives.

Detailed Overview

Today, we are moving toward true people-based marketing, innovating and creating more intimate moments with customers. But we find ourselves burdened by increasingly fragmented marketing landscapes filled with platforms that don’t talk to each other, programs that overlap or compete with one another, and metrics that fail to help us identify competitive advantages or overall customer and business value.

Technology is giving modern marketers the ability to put into practice what direct marketers have done for years – marketing to unique individuals. We can now create more meaningful moments than ever, across every channel, every device, at any point in time – all uniquely designed for a specific, real person. This leaves many marketers asking an awkward question: “how do I do it?” The good news is there is an answer.


Adam Lavelle

Global Alliances Sales Architect, dentsu