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Insights and Behaviors to Target and Engage Medicare Consumers

Key Takeaways

Join Merkle's SVP of Health, David Magrini and George Dippel, SVP Client Services from Deft Research for this webinar focusing on the trends in consumer behavior that are driving consideration, purchase, and engagement in Medicare.

Attendees will:

  • Gain insights into how the Age In and Overall Medicare population made decisions in OE ’16 and what you can expect in OE ’17
  • Learn how to elevate your customer experiences to acquire and retain more of the consumers you want during open enrollment
  • Understand how a People-based marketing strategy can help you take advantage of these buying behaviors and motivations we have observed in the market

Detailed Overview

This webinar will leverage Deft Research’s latest report ‘2016 Senior Shopping and Switching’ and a special report on the Age-In population to uncover insights and behaviors of the Medicare audience to better target and engage those consumers in OE ’17. This content will give you insight into the buying consumer buying behaviors and motivations that will drive decision-making in the upcoming open enrollment season.  


David Magrini

Senior Vice President, General Manager Merkle Health

George Dippel

Senior Vice President, Client Services, Deft Research