Key Takeaways
Content Management Systems for the web and other digital properties have been around for nearly 20 years. But as marketing has evolved and demanded more of our systems, it seems like we enter each year with more and more content management challenges.
In this webinar, we look at:
- Content Management’s role in delivering the larger Digital Customer Experience
- How to evaluate the performance of your current investment in Content Management
- How to improve your position with Content Management technology to allow for improved marketing metrics and results this year
Detailed Overview
Listen in as Merkle's Justin Stayrook, VP, Experience Technology presents the webinar titled "It’s 2015: Time to Finally Fix Your Content Management Systems (or else we’ll be back here again next year!)".
Content Management technology has greatly evolved from simple systems for updating web pages, to the backbone of your entire digital experience strategy.
Analysts and consultants agree that you can’t move into more serious personalization, marketing automation, or even mobile without having a strong Content Management implementation.
It is time to understand how a well-executed Content Management technology strategy can deliver the modern customer experience and results you want in 2015.
