Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, today announces the appointment of Robert Bushey as EMEA chief sales officer.
Bushey’s arrival comes as clients are increasingly looking to transform to continuously meet ever changing customer expectations, which is the ultimate outcome of any organisation at a local, regional, and global level.
To achieve this, brands need to make the change required to get their entire business focused around the same KPIs, becoming adaptive organisations that can continuously evolve as consumer needs do.
In his new role, Bushey will help brands work across the required Merkle capabilities and services to support their customer experience transformation, bringing in consultants from the Strategy & Transformation team to help clients navigate the complex data and tech decisions that support success locally, regionally and globally.
He will lead the team responsible for growing EMEA revenues across all markets and capabilities, as well as devising and executing the growth strategy for the region. This includes building alliance partnerships, generating new business, driving new opportunities with existing clients, and promoting collaboration between dentsu’s Media and Creative Service Lines.
Bushey, who spent 11 years as a managing director and partner at Accenture, joins with over 30 years’ experience in client-centric consulting and senior leadership roles. Aligning to Merkle’s vision, Bushey previously focused on building high performing, customer focused and outcome obsessed sales teams, as well as overseeing complex transformational delivery programmes.
Today Merkle’s EMEA business spans 17 countries across the region, comprising the DACH, Northern Europe, Spain and UK clusters and over 4,000 employees. Supporting global, regional and local market clients, Merkle provides leading edge customer experience management through its experts in Analytics, Data & Martech, Experience & Commerce and Strategy & Transformation practice areas.
Margaret Wagner, president of Merkle EMEA said: “Robert’s passion for establishing longer term, outcome-based relationships will help brands align around the right the metrics and services to deliver the complex transformations required to be ready for the next evolution in customer expectation. I’m excited to welcome him to my EMEA executive team to help regional and global brands align around customer-focussed outcomes.”
Robert Bushey adds: “I’m incredibly excited to be joining a company like Merkle, which is at the forefront of helping organisations become more adaptive within the expectation economy. Prioritising customer-centricity for the majority of my career and my focus on delivering direct and meaningful customer-value aligns perfectly with Merkle’s philosophy. I am pleased to bring years of experience supporting people, culture, and high-performing teams to help Merkle further its goal of making a real difference to the organisations we work with.
Being part of a company this capable, and this focused on delivering measurable business outcomes for our clients is an important and poignant moment in my career.”