Sunil Mirani, Co-founder and Chief Executive Officer of Ugam, a Merkle company, is recognized as one of India's Best Leaders in Times of Crisis 2021. The accolade was announced by Great Place to Work® Institute which is a prominent global authority on workplace culture assessment.
This unique study by Great Place to Work® India was conducted to gain insight into the various ways in which organizations dealt with the VUCA (volatility, uncertainty, complexity, and ambiguity) environment intensified by the pandemic. Great Place to Work® India then validated the study with employees through a detailed survey.
To stay on track and navigate the crisis, under Sunil’s leadership, Ugam focused on five key areas to guide decision-making namely, People Engagement, Customer Engagement, Solutions and Services, Business Continuity and, Business Risk Evaluation & Management.
Sunil Mirani, Co-founder and CEO, Ugam said, “Leadership matters most during any crisis. Such times demand leaders to be agile, nimble, and respond appropriately to a rapidly evolving situation. I am proud of the way Ugamites have responded to the pandemic, by demonstrating resilience, empathy, gratefulness, and compassion. It is an honor to be recognized as one of India's Best Leaders in Times of Crisis by Great Place to Work.”
About the Study
The Covid-19 Pandemic challenged old paradigms of working and thrust the new normal on businesses and the work force. While organizations have found ways to cope with the VUCA world, current times placed tremendous pressure on the leadership team to be agile, decisive and adaptable. There have been many examples of exemplary behavior on the part of senior leadership, be it redefining business models, redesigning workplaces to suit the current needs or ensuring the wellbeing of the workforce. The ‘India's Best Leaders in time of Crisis 2021’ Study was a Great Place to Work® India initiative to identify leaders who have demonstrated exceptional ability in dealing with the COVID-19 crisis.
The study captured history as it happened by enabling organizations to update actions and initiatives regularly, while a short impact survey was conducted on cross-sections of employees to understand their experience during these challenging times.
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 16,000 employees, Merkle is headquartered in Columbia, Maryland, with locations in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.