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Dentsu Named A Contender Among Sell-Side Retail Media Solution Providers

August 30, 2021
Columbia, MD

Dentsu International announced today that it ranked as a Contender in The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021 report by leading independent research firm, Forrester Research, Inc. The report states that dentsu are provides a flexible consulting-based approach to customizing retail media networks (RMNs) for individual clients.

The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021 report used 25 criteria to evaluate eight of the most significant sell-side retail media solution providers, including how each helps B2C marketing professionals select the right provider.

dentsu is recognized as a Contender among the top retail media solution providers and received the highest possible score in the ongoing support criterion as well as one of the highest scores in the product vision criterion. One key trend noted in the report is the surge in e-commerce, brought on by the pandemic, that accelerated the growth of the already-robust retail media market. This means that customers looking for the right sell-side retail media solutions providers should look for one that monetizes their e-commerce site, first-party data and brick-and-mortar locations.

According to the report, “dentsu excels at onboarding and enriching retailers’ first-party data for monetization purposes,” while noting that the agency “delivers superior strategic expertise and ongoing support for sales, marketing, and organizational development.”

The report also stated how the “differentiated positioning is perfect for retailers behind on retail media that want a best-of-breed tech stack but lack bandwidth to put it together themselves.” A client reference stated “It’s hard to find experts to hire in retail media. Dentsu has filled that gap for us. They help with sales enablement and strategic consultation.”

“We are thrilled to be named a Contender in this Wave evaluation. As the RMN opportunity continues to grow, more and more retailers, ecommerce businesses, and third-party delivery sites will need strategic support to either get started, or to scale their monetization businesses,” said Janine Flaccavento, SVP, Media and New Stream Media Solution Lead at Merkle. “Bespoke solutions such as Merkle’s New Stream Media are well positioned to evolve with the space to meet changing demands, ultimately a winning combination for advertisers, retailers, and shoppers alike.”

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 16,000 employees, Merkle is headquartered in Columbia, Maryland, with locations in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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