Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has become an agency partner to Demandbase, the leader in Account-Based Marketing (ABM) that offers the only end-to-end ABM platform.
Demandbase’s data and leading technology solutions coupled with Merkle’s customer-centric business strategy and agency services provides brands with world-class, Account-Based Marketing solutions. As the future of B-to-B marketing is becoming more personal, Merkle’s focused B-to-B solutions help the best brands in the world create competitive advantage through people-based marketing. The strategic partnership enables B-to-B organizations to deliver highly relevant, personalized, and real-time experiences to engage audiences and win customers.
“We are extremely excited to be forging this partnership with Demandbase as their data and technology is a critical component to our ABM strategy and services. The combination of Merkle and Demandbase will deliver huge value to our clients,” said Adam Mincham, vice president, High-Tech and B-to-B at Merkle.
“The ABM category is growing rapidly and agencies are poised to play an important role in the next stage of ABM’s adoption and expansion,” said Kent Ragen, vice president, Channel Sales and Alliances at Demandbase. “Merkle is a best-in-class agency with deep expertise in B-to-B marketing and we’re thrilled to partner with such a high caliber agency to further grow the ABM category and support companies in their ABM journey.”