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ANA Customer Experience Committee Meeting

November 16 | Virtual

Event Details

The Customer Experience Committee Meeting, hosted by the ANA, will feature our client, Danielle Paige, CMO at Nixon Peabody. View the session details below and register here!

Our Sessions

Location: Virtual
Date/Time: 11:40am, November 16

Historically, the legal industry has lagged behind other industries in its approach to marketing and its sophistication with client engagement.  Today, law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation. Nixon Peabody has been on a transformational journey, moving away from legacy marketing practices by embracing a client-centric, insights-driven approach to how they unite strategy, marketing, and firm performance. By taking a research-driven approach and applying methodologies and best practices that top brands use today, they have repositioned themselves around their core purpose – creating a positive impact. The launch of their new website was a critical step in the brand and business transformation of the firm.

Speakers:

Danielle Paige

Chief Marketing and Growth Officer, Nixon Peabody LLP

Steph Curran

Group Creative Director, Merkle