Google Partnership

Accelerate your paid media performance by using Google’s full suite of products to integrate your media buying and analytics, across every step of the user journey.

40 +

Google Cloud Platform Certified Architects

90 +

Google Marketing Platform-certified specialists

Google certifications

Overview

Merkle are proud to be Certified Partners for both the Google Cloud Platform and the Google Marketing Platform. Our years of experience working with Google mean we are uniquely positioned to help you create competitive advantage for your brand by utilising all aspects of the Google stack. Not only are we experts in the platforms, we are able to influence their development and direction through our position as a market-leading partner. Our Cloud teams are able to craft bespoke solutions, enabling clients to consolidate disparate data sets from across their ecosystem into a comprehensive, holistic view of their audiences. These audiences can be analysed, developed and activated across multiple channels through DV360 and SA360, creating connected user journeys and delivering a seamless customer experience.

Using Analytics360 we can then accurately measure campaign performance, using attribution and modelling to scratch beneath the surface and uncover the true value of every part of your marketing strategy. Wherever you are in your marketing maturity journey, we can help you leverage the best of Google to deliver effective, integrated marketing that will deliver your business objectives.