The average tenure for CMOs fell to 40 months in 2020, the shortest it has been since 2009 (Spencer Stuart). There are many contributing factors to this, but whichever one you choose to focus on, it places additional pressure on CMOs to perform in the very short-term.
As the organic experience is becoming more visual, Google are taking steps to ensure the paid experience can match this level of engaging content. The most recent step they’ve taken is the release of Image Extensions, an extension which allows you to add images to your search ads.
The CDP marketplace today is crowded and competitive. As any organisation takes on this new purchase, they must ensure that they are choosing a platform that can help accelerate value and that their organisation is ready to fully support this investment.
I have trotted out this saying so many times over the years, often to blank stares when coaching teams in Agile or customer experience management. Why is it relevant? What does it actually mean in this context? Why is it one of my favourite sayings?
The vast majority of companies will have an analytics team to measure progress, track improvements and report on outcomes. However, far fewer brands have truly embraced advanced analytics alongside their more traditional practices, despite the sizable rewards that are potentially to be gained by so doing.
In this series of blogs, we will expand on a few terms we used in the recent cloud paper and explain more about them. We’ll explain why they are important to CXM and why they make a move to cloud inevitable.
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