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“Transforming motion into progress” - An introduction to Shift

Episode 12 | November 11, 2021

In our latest episode, join Rich Lees and Azlan Raj as they discuss their upcoming book, Shift. From their journey leading up to publication, to the underlining themes of its chapters, to some of their highlights and favourites during the whole process. 


Merkle Connected

This podcast discusses CX transformation with those who enact customer experience change for the world’s leading brands. We’ll be hosting a wide variety of speakers from across the whole world of CX – giving you on-the-ground strategic advice and best practice from experts both within Merkle, and drawn from further afield. Discussions will take in all things data, tech, strategy, analytics, creative and more - giving you the ideas and know-how that you need to develop transformational, data-driven customer experience management practices for your brand.

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Episode Details


Chief Marketing Officer, EMEA


Chief Strategy Officer, EMEA

In this episode we will be discussing: 
* What “Shift” is about and some of the themes it will cover
* What were some of the challenges faced during the process of putting the book together?
* What does it mean to say “don’t confuse motion, with progress”?