Remaining creative in a world of data
Episode 3 | May 13, 2021
Merkle Connected with Creative: Serge van Marion (creative director, Merkle NL) and Guy Howland (senior creative director, Merkle UK) sit down to discuss how best to remain creative in a world now so driven by data. What's the role of creativity in masterminding world-beating customer experience management?
In this episode, we consider:
* how to break free from simply emulating existing best practice to set up new creative ideas
* where the balance lies between optimisation and taking creative risk
* is data availability a good thing for creative?