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The power of effective measurement beyond reporting

Episode 10 | October 14, 2021

In our latest episode we are joined by Azlan Raj, Siz Mahleka and Helena Clark as they explore the topic of measuring what matters within an organisation. What difference can effective measurement make to a brand?

Merkle Connected

This podcast discusses CX transformation with those who enact customer experience change for the world’s leading brands. We’ll be hosting a wide variety of speakers from across the whole world of CX – giving you on-the-ground strategic advice and best practice from experts both within Merkle, and drawn from further afield. Discussions will take in all things data, tech, strategy, analytics, creative and more - giving you the ideas and know-how that you need to develop transformational, data-driven customer experience management practices for your brand.

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Episode Details


Chief Marketing Officer, EMEA


Head of BI
senior director - Media Science

In this episode we will be discussing:

  • How do we move away from vanity metrics into something more strategic?
  • What are the unintended consequences for businesses on measuring the wrong thing?
  • How do we understand which insights can be transformational?
  • What role does measurement play in helping to fuel experiences for businesses and how can data be used?