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The cost of not transforming

Episode 4 | June 10, 2021

In this fortnight's episode, Mark Clydesdale (VP, progress and transformation) hosts Sarah Hind (Director, Transformation) and Neil Westlake-Guy (VP, Transformation) to discuss the cost of not transforming for brands. What is the opportunity cost of choosing not to act? 

Merkle Connected

This podcast discusses CX transformation with those who enact customer experience change for the world’s leading brands. We’ll be hosting a wide variety of speakers from across the whole world of CX – giving you on-the-ground strategic advice and best practice from experts both within Merkle, and drawn from further afield. Discussions will take in all things data, tech, strategy, analytics, creative and more - giving you the ideas and know-how that you need to develop transformational, data-driven customer experience management practices for your brand.

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Episode Details


Chief Marketing Officer, EMEA


VP, Transformation & Strategy
Transformation Solution Lead (VP)
Director, transformation

We will be talking about:
* The dangers of analysis paralysis
* Is making a bad decision worse than making no decision at all?
* The best way to realise value from a transformation
* How to combat teams' transformation fatigue where it exists