A Fireside Chat with Margaret Wagner (president, Merkle EMEA) and Rich Lees (chief strategy officer, Merkle EMEA)
Episode 1 | Mar. 27, 2021
In our premiere episode, we sit down with Margaret Wagner, president, EMEA, and Rich Lees, chief strategy officer, EMEA to discuss the challenges brands are facing in customer experience transformation and management today. There are immense opportunities to be seized - from data sustainability, to capitalising on Covid-driven shifts in consumer behaviour, to aligning your measurement around customer needs.
What trends are we seeing? Why do brands need to transform? And what do businesses need to focus on and prioritise to be successful? Listen now to find out more.
Merkle Connected
This podcast discusses CX transformation with those who enact customer experience change for the world’s leading brands. We’ll be hosting a wide variety of speakers from across the whole world of CX – giving you on-the-ground strategic advice and best practice from experts both within Merkle, and drawn from further afield. Discussions will take in all things data, tech, strategy, analytics, creative and more - giving you the ideas and know-how that you need to develop transformational, data-driven customer experience management practices for your brand.
Episode Details
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Guests
Episode Details
In this episode, we'll be discussing:
- Latest trends in customer experience
- How Covid-19 has introduced or accelerated consumer behaviour shifts
- The new role of diversity, equity and inclusion and sustainability in CX
- Reasons for brands to transform, and how to excel at CXM.
