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Submitted by fclarke on Thu, 11/29/2018 - 14:08
2018-11-29
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Today’s consumer is both hyper-connected and increasingly wary of sharing their data with brands. Indeed, a recent YouGov survey found that most UK consumers can’t get through dinner without checking their phone, whilst the latest IPA TouchPoints survey revealed that 53% of the UK population agree that these days they tend to trust companies less. This is telling, because trust is based on personal relationships. 

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DecisionMarketing