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Submitted by fclarke on Tue, 03/26/2019 - 14:55
2019-03-26
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data agility
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Whilst ‘big data’, ‘GDPR’ and ‘personalisation’ are now part of the common lexicon, a significant proportion of companies are still hesitant at adopting agile processes when it comes to managing their data. As Margaret Wagner, EVP chief growth officer at Merkle EMEA, writes – companies should think ‘data agility’, and not merely be content with expanding their data assets without leveraging them for the benefit of both the business and the consumer.

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ExchangeWire