Thank you for your interest in the Digital Marketing Report for Q1, 2014.
Q1 2014 saw continued growth across channels, as total paid search spend increased 17% from last year and organic search share stayed relatively constant. Mobile devices also continue their upward trend, with smartphones and tablets each accounting for 18% of paid clicks, together contributing over a third of all search traffic. Product Listing Ads (PLAs) continue to drive paid search growth, reaching an impressive 50% of non-brand traffic on Google.
For more detailed analyses on PLAs, mobile, paid and organic search, comparison shopping engines, social media, display advertising, attribution, and more, download the report now.
