Vicky has over 20 years experience delivering analytics projects across both private and public sectors, enabling companies to effectively use their data to make better decisions. She heads up the multi-award winning analytics practice for Merkle Analytics, specialises in all areas of analytics and machine learning across a diverse client portfolio. She won the Data IQ award 2019 for Data Analytics leader of the year. She is a member of the AI steering committee for the Scottish Government.
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Data and analytics must unite to deliver a truly customer-centric and omnichannel set of experiences
It has never been so important for brands to provide customers with the experience that they want, regardless of the channel they choose to engage through. The global impact of the events of 2020 has ramped up the level of competition that many brands now face to engage, win and retain customers.
Topics:
Digital Analytics
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Analytics
