Tom Alington | EMEA | Merkle

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Tom's Articles, Blog Posts, Webinars and More

watershed

Will Covid-19 be brand safety’s watershed moment?

Did the 2019 General Election Come Too Soon for Digital Advertising Reform?

Over the past decade political campaigning has been completely transformed by the rise of digital advertising. The ability to canvass on a personal level is now as much about being online as it is about knocking on front doors, with political parties able to zero in on key swing constituencies and demographics across the internet. However, alongside the rapid development of this industry, there are also major questions being raised as to the transparency and legitimacy of how this tactic has been leveraged in recent campaigns. Claims of outsider influence in referendums and elections, as well as the harvesting of personal data without consent by companies such as Cambridge Analytica, are well-documented and have shone a light on the need for reform.

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