Sara brings over 15 years of marketing, strategy and loyalty experience to Merkle. As Director of Growth Marketing, Sara drives innovative marketing strategy and business development solutions for the Merkle Loyalty Solutions group.
Sara's Articles, Blog Posts, Webinars and More
Principles of Loyalty: Finding the Right Technology Partner
In today’s customer-centric and data-reliant business landscape, a loyalty program is often only as good as the technology that supports it. Here's how to find a technology partner that will last.
Topics:
Marketing Technology
Leveraging Loyalty Data to Deliver a Happy (and Profitable) Holiday Season
As the 2017 holiday season quickly approaches — one that is expected to herald a 3.1 percent increase in sales over 2016 — retailers across many spend categories need the kind of loyalty program that can both retain and acquire customers… and pay dividends that go beyond the holiday season as well
Topics:
Using Data to Unlock Customer Loyalty
Data is the key that unlocks loyalty and paves the way toward true people-based marketing. And yet for all the importance we place on data, many marketers continue to be effective at collecting it and less diligent about putting it to good use.
Topics:
Data and Analytics
