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Nick McCarthy

SVP, EMEA Alliances Director

Nick McCarthy is EMEA Alliances Director, responsible for leading the Global Technology Alliances in EMEA.  

Nick is responsible for the development of an integrated business strategy with key partners, including Adobe, Salesforce and Google, to help clients realise the value from their technology investments.

Nick joined the dentsu-owned agency Merkle in 2017 as SVP EMEA Data Solutions, with responsibility for the creation and commercialisation of Merkle’s data products and partnerships in the EMEA region. He has diverse global and cross-industry sector expertise in senior roles across marketing services, media and digital businesses as well as data, marketing and strategy leadership roles within client organisations.

He sits on the Merkle diversity, equity and inclusion council as he is passionate about ensuring our business is representative of society and supporting our equality agenda.


Nick's Articles, Blog Posts, Webinars and More

Webinars We suggest...

Life Beyond Brand

Today’s consumer is hyper-connected yet increasingly wary of sharing their data with brands. At a time when expectations of brand experiences are at an all-time high, how can marketers deliver the experience the consumer wants, with the limited data they are given?
Articles We suggest...

GDPR and Why Advertisers Need to Respond in the Right Way

Commencing PerformanceIN's GDPR Takeover Week, SVP, EMEA Data Solutions, Nick McCarthy, explains how advertisers must come to terms with the full extent of their responsibilities in a post-GDPR world.