David is a Principal Consultant within the Customer Decisioning practice. He is an experienced CRM & customer insight professional, with a passion for delivering customer centric projects using data, technology, analytics & insight. David has 15 years' experience across Retail & Financial Services sectors (both in the UK & Canada) and is a keen believer in working with people, whether that’s coaching & developing individuals, working with client teams, or actively participating in his role as a member of the Data & Marketing Association’s Scottish Council.
David's Articles, Blog Posts, Webinars and More
"You wouldn’t talk to your mother like that, would you?"
When you’ve got some news to share, a compelling question that just can’t wait, or you just fancy a chat, how do you reach your father, mother, partner, sibling, friend, or colleague? Do you call, email, or text or race over to their place to break the news in person?
“You wouldn’t talk to your mother like that, would you?”
Senior Consultant, David Thomas, explains how companies can get closer to communicating with customers in a way that recognises their preferences.
Topics:
