Cheryl's Articles, Blog Posts, Webinars and More
The Five Levels of Personalization Decisioning
Data-driven orchestration enables marketing to move personalization from one-to-many to one-to-one. Personalization is delivered via a hybrid of orchestration techniques.
Topics:
Personalization
3 Must Haves for Media & Entertainment Marketing in an OTT World
Media and entertainment (M&E) marketers who are transitioning to OTT suddenly have access to data, and lots of it. What should they be doing with all of that new information?
Topics:
Media
|
Entertainment
Understanding Fidelity in Marketing
Fidelity is the new battleground in advertising. When we think of fidelity in music terms, we think about the exactness by which a voice or instrument can be replicated or recorded.
Topics:
Video
|
Data and Analytics
