Andy Taylor is Associate Director of Research at Merkle, responsible for analyzing trends across the digital marketing spectrum for best practices and industry commentary. A primary contributor to the Merkle Blog, Dossier, and quarterly Digital Marketing Report, he speaks frequently at industry conferences including SMX and Digital Summit events. Prior to digital marketing, Andy worked as an event organizer for a political campaign and dabbled in freelance writing. A graduate of the University of Virginia with a degree in Economics, he likes to spend his free time watching documentaries and selling homemade ice cream sandwiches at farmer's markets with his fiance.
Andy's Articles, Blog Posts, Webinars and More
Digital Bowl Post-Game Report
Merkle’s annual Digital Bowl Report evaluates how well Super Bowl advertisers supported their ad campaigns across the main digital channels — social media, paid search, SEO, and digital media/display.
Topics:
Performance Media & Digital Advertising
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Programmatic Media & Display
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Search Engine Marketing (PPC)
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Social Media Marketing
| Search Engine Optimization (SEO)
Merkle Q4 2017 Digital Marketing Report Released
Today, we are pleased to announce the release of the Q4 2017 Merkle Digital Marketing Report for download.
Topics:
Digital Marketing Channels
Digital Marketing Report Webinar – Q4 2017
Discover the highlights of the Q4 2017 Digital Marketing Report with authors Mark Ballard and Andy Taylor.
Topics:
Programmatic Media & Display
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Search Engine Marketing (PPC)
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Social Media Marketing
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PLA & Feed Management
| Search Engine Optimization (SEO)
How Much Do Google Minimum Bid Estimates Increase During the Holidays?
What do Google minimum bid estimates tell us about how competition in paid search will heat up in the coming weeks? We take a look at data from the 2016 holiday shopping season.
Topics:
Digital Marketing Channels
Wait for it…Amazon’s Holiday Paid Search Presence Picks Up on Cyber Monday, but Peaks Later
What does Amazon's holiday paid search strategy look like? Historical Google Auction Insights data gives us a glimpse.
Topics:
Digital Marketing Channels
Merkle Q3 2017 Digital Marketing Report Released
We are excited today to announce the release of the Q3 2017 Merkle Digital Marketing Report for download.
AdWords Data Indicates Dynamic Search Ads Likely to Play Small Role for Bing Ads
With Bing's recent release of Dynamic Search Ads (DSA) across the US and UK, what does Google DSA performance tell us about what advertisers should expect?
Q3 2017 Digital Marketing Report Webinar
In this webinar, Merkle’s report authors, Mark Ballard and Andy Taylor, will walk through the highlights of the Q3 2017 report and answer audience questions about its findings.
Topics:
Programmatic Media & Display
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Search Engine Marketing (PPC)
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Social Media Marketing
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PLA & Feed Management
| Search Engine Optimization (SEO)
Your 2017 Holiday Win List for Paid Search and Media
Each holiday period’s scheduling is a little different than the last due to the nature of the shifting number of days between Thanksgiving, when holiday shopping demand traditionally begins in earnest, and Christmas.
What the Change to Siri Search from Bing to Google Means for Paid Search
Apple ditched Bing for Google in Siri Search. How will this affect ad clicks?
Topics:
Paid Search
Google to Soon Update Showcase Shopping Ads Pricing Model
Advertisers taking advantage of Google Showcase Shopping Ads are receiving notifications from AdWords that, beginning in mid-August, Google will update how advertisers are charged for interactions with these ads.
Merkle Q2 2017 Digital Marketing Report Released
We are happy to announce today's release of the Q2 2017 Merkle DIgital Marketing Report featuring over 50 in-depth charts and analyses on paid search, SEO, display advertising, paid social, and more.
Topics:
Digital Marketing Channels
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Feeds and Comparison Shopping
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Display
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Mobile
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Paid Search
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Product Listing Ads
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SEO
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Social
Q2 2017 Digital Marketing Report Webinar
Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.
Topics:
Programmatic Media & Display
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Search Engine Marketing (PPC)
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Social Media Marketing
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PLA & Feed Management
| Search Engine Optimization (SEO)
