Merkle unveils a dedicated performance marketing agency offering in Edinburgh

Merkle – Truth in data. Proof in performance.

Merkle is a leading data-driven, technology-enabled performance marketing agency. We specialise in the creation and delivery of unique, personalised customer experiences that drive performance across all platforms and devices. We call this ‘people-based marketing’ and, with over 30 years’ experience, we are proud to be recognised as a global leader.

Performance marketing focuses on creating testable campaigns with measurable outcomes. Results are judged on how well a campaign has performed, the value of your customer relationships and the loyalty earned against your marketing investment. But what sets us apart is our truly customer-focused approach. We employ individualised targeting and personalised messaging that works as a key driver of performance. It takes personalisation to another level, delivering unique and tailored customer experiences in real time.

Performance marketing campaigns optimised to the individual level – simple to understand, not so simple to achieve.

But that’s what we do.

What Merkle Offers

We help brands transform their marketing into people-based marketing that works. Using a combination of first and third-party data, we create, target, and measure the highly customised customer experiences that not only drive immediate results in the form of today’s response and conversion , but also build on tomorrow’s increased loyalty and customer value.

Our heritage in data, technology and analytics is the foundation on which our people-based marketing strategies, and understanding of consumer insights, is built. This, combined with our expertise in performance create  and media, can offer our clients the content-driven, contextual and compelling customer experiences that drive business growth.

Why Edinburgh? 

Edinburgh’s strong economy and growing reputation as a European tech hub makes it ideally placed to locate a new full-service office. Within easy reach of all major cities in the north of the UK – from Manchester and Newcastle to Glasgow and Aberdeen – it provides access to an unrivalled talent pool. Edinburgh also boasts a mature financial services sector, as well as a rapidly growing start-up community.

Merkle's Services

• Data Management
• 3rd party consumer data services
• All forms of analytics for customer, channel, media, and operational performance
• Search experience optimisation combining SEO and PPC
• UX & Conversion Rate Optimisation
• Creative Services
• Display Advertising & Paid Social

We can provide all the services above on an outsourced basis or provide consultancy to support clients embedding the capability in-house. We can also implement technologies which support the services above e.g. Google stack, Adobe, Pega.

If you have any questions regarding the new Merkle office, please contact: