Thank you for attending the 2015 Merkle|RKG Summit. We hope you enjoyed and learned from the events.
Videos of the presentations are now available! To view a PDF of the presentation deck, click below the video.
Wednesday, May 20
Craig Dempster – “Opening Remarks & Platform Marketer”
Adam Lavelle – “Mid-Funnel & the Addressable Customer Experience”
Adam Audette – “Mobile, Dynamic Sites & Other Major SEO Trends”
David Braun – “Optimizing Landing Pages for Maximum Response”
Taylor Williams – “Cross-Device Measurement: Past, Present, Future”
Ari Kurtz – “The Shopping Transformation: How to Strengthen Your Digital Backbone”
Todd Bowman – “Officiating Skills for Your Product Data”
Thursday, May 21
George Michie – “Consideration Sets & Lifetime Value, Wallet Share & the Implications for Personalized Marketing”
Brian Hedrick – “Adapting to the New Consumer Journey”
Zach Woith – “Differentiate and Personalize Your Loyalty Program to Drive Engagement”
Megan Paglicua & Michelle Alfano – “Before the Last Click: How Programmatic Media Fuels Search”
Patrick Hounsell – “Scaling Your Business Through Paid Social”
David Melnick & Nathan Stephens – “Integrating Data for a Holistic View of Channel Success”
Matt Naeger – “Search Segmentation & Cross-Channel Remarketing”
George Gallate – “Closing Remarks”
