As associate director for Digital Strategy at Merkle, Andrea is Merkle’s lead strategist for Samsung, US. In her role, she focuses on omni-channel marketing strategy aligned to client business goals and objectives. She oversees increased campaign performance while improving operational efficiencies and decreasing campaign costs. As a marketing strategist, she’s developed marketing programs for the retail, healthcare, real estate, and automotive industries across B2C, B2B and nonprofit.
