For Financial Services and Insurance Marketing Leaders
Webinar 3: Addressable Audience Planning and Optimization
This webinar will provide step-by-step instructions for you to develop and nurture a precise, effective customer-centric marketing plan. From how to handle audience sizing and valuation to crafting an experience blueprint with customizable media plan, this webinar is packed with valuable information for those who to learn the best practices of addressable customer experience creation.
About the Presenters
Executive Vice President,
Matt brings nearly 20 years of experience in direct marketing and advertising industries, both online and offline, to his role at Merkle. As Executive Vice President of Digital Strategy, Matt is responsible for developing a team of digital experts that help clients identify new ways to utilize data to drive the decision making processes behind their online marketing programs and build better user experiences on the web.
Senior Vice President,
Digital Analytics Practice Leader
As Merkle’s Digital Analytics Practice leader, Peter is responsible for practice development, solution innovation and for leading a rapidly growing team of consultants and analysts. Over the past two years he drove the design and development of Merkle’s digital data integration product.
Other Webinars in This Series
This four-part on-demand webinar series for financial services and insurance marketers discusses the importance of delivering addressable customer experiences and best practices for executing on this strategy.
The Marketing Imperatives outline what an organization must do to ensure that their customer experiences are effective, meaningful, and seamless. Complete the short form to download your free eBook copy of the 2015 Marketing Imperatives: Mastering the Addressable Customer Experience.