Truth in data. Proof in performance.
Merkle is a leading data-driven, technology-enabled performance marketing agency. We specialise in the creation and delivery of unique, personalised customer experiences that drive performance across all platforms and devices. We call this ‘people-based marketing’ and, with over 25 years’ experience, we are proud to be recognised as a global leader.
Performance marketing focuses on creating testable campaigns with measurable outcomes. Results are judged on how well a campaign has performed, the value of your customer relationships and the loyalty earned against your marketing investment. But what sets us apart is our truly customer-focused approach. We employ individualised targeting and personalised messaging that works as a key driver of performance. It takes personalisation to another level, delivering unique and tailored customer experiences in real time.
Marketing campaigns optimised to the individual level – simple to understand, not so simple to achieve.
But that's what we do.
Who we are
One team
Our services
We help brands transform their marketing into people-based marketing that works. Using a combination of first- and third-party data, we create, target, and measure the highly customised customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build on tomorrow’s increased loyalty and customer value.
Our heritage in data, technology and analytics is the foundation on which our people-based marketing strategies, and understanding of consumer insights, is built. This, combined with our expertise in performance create and media, can offer our clients the content-driven, contextual and compelling customer experiences that drive business growth.
Strategy & Consulting
Customer strategy is defined by the application of data and analytics to inform nearly all the decisions your brand makes about media, channels, creative, content and the technology required to market to your audiences with precision and relevance to get results.
- Customer Experience Strategy
- Ecommerce Strategy
- Digital Media Strategy
- Social Media Strategy
- Social Care Strategy
- Content Marketing Strategy
- Influencer Marketing Strategy
- SEO Strategy
- Digital Maturity Strategy
- Attribution Strategy
- Marketing Technology Strategy
Data
Reaching real people demands the pinpoint accuracy of vetted data sources, data hygiene, predictive and descriptive modelling, and ID matching across all channels.
- Social & Visual Listening
- Onsite / Online Data
- CRM 1st and 3rd Party
- Trends & Influencers
Digital Media
Positioning your brand in the ever-evolving world of paid media is key to maintaining an online presence and connecting with your audience at the right place, at the right time.
- Display & Programmatic
- Paid Search
- Paid Social
Analytics
The proliferation of audience data sources is irrelevant without the ability to turn it into predictive intelligence, act upon that insight, and then measure that output over time.
- Digital & Web Analytics
- Customer Segmentation
- Organic & Paid Social Media
- Attribution & Measurement
- Audience Management & Activation
Customer Experience & Engagement
Designing a personal, user-focused experience means you understand what your customers want by evaluating how they interact and engage with your brand.
- User Experience (UX) & Digital Optimisation
- Performance-Based Design
- Creative Production Services
- Social Media Management
- Social Activations & Campaigns
- Influencer Marketing Management
- Email Marketing & Digital Messaging
Marketing Technology
Marketing is just as much technology enabled as it is data driven. The integration of platforms and the complexity of the marketing tech stack are often paralysing for marketers. Getting the right strategy and deployment in place will change this perception.
- Marketing Technology Strategy
- Data Processing & Customer Data Integration (CDI)
- Hosted & Managed Marketing Database Services
- Marketing Cloud Platforms
- Marketing Systems Integration
Loyalty & CRM
Retaining current customers is more cost effective than gaining new ones. Fostering brand affinity and creating programs that value long-term customer relationships are essential for growth.
- Customer Loyalty Marketing
Our trusted partners
Let's Talk
Contact us below to find out how we can help you accelerate your marketing performance.
