The rapid change in digital marketing technologies and consumer expectations is requiring health marketers to target individual physicians, patients, payers, and key heath influencers, as opposed to cookie pools or dated mass segmentation schemes.
At the same time, the health industry is progressively moving toward individualized care, with a goal to enhance personalization at each touchpoint, and to better connect the care journey across disparate players in the complex healthcare ecosystem. These profound shifts require that advertisers create tailored marketing experiences to individuals at the scale of mass media.
We help our clients create meaningful brand conversations that inspire better healthcare outcomes. By optimizing the customer-brand relationship and experience to meet individual needs, we enable you to deliver messaging and content when, where, and how your audience wants to receive it. We are proud to serve our clients in the global Pharmaceutical industry, Health Insurance, Provider, Hospitals/Health Systems, Device and Animal Health markets.