Merkle is a leading provider of fully integrated customer relationship marketing solutions that maximize results and demonstrate return on marketing investment. We provide a Connected CRM (cCRM) framework for organizations to apply quantitative communication strategies to their marketing programs across mass, direct, and digital media.
Company Profile:
- Chairman & CEO: David Williams
- Ownership: Privately held by current management since 1988
- Revenue: $435 million for 2015
- Employees: more than 3,400
- Locations: Atlanta | Baltimore | Barcelona | Bend, OR | Boston | Bristol, UK | Charlottesville, VA | Chicago | Denver | Hagerstown, MD | Little Rock | London | Minneapolis | Nanjing | Montvale, NJ | New York | Philadelphia | Pittsburgh | San Francisco | Seattle | Shanghai
Sustained 25% growth since 1989
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Our Customers:
400+ world-class Clients including: Dell, AARP, GEICO, DIRECTV, Regions Bank, PNC Bank, American Cancer Society, Nespresso, Microsoft, Under Armour, Google, Travelers Insurance, Marriott, Chase, USAA, Tiffany’s, OnStar, Susan G. Komen, Lilly, and Universal. To see a full list of clients organized by industry, visit the Our Clients listing page.
Industries served include:
Retail & Consumer Goods, Insurance & Wealth Management, Life Sciences, Nonprofit, Banking & Finance, Travel, Media & Entertainment, Hi-Tech, and B-to-B.
Areas of Expertise
Strategic Consulting
By aligning strategy with the goals and priorities of the business, Merkle is able to maximize new opportunities and deliver faster return on investment.
- Enterprise CRM Transformation
- Customer Strategy
- Marketing Optimization
- Marketing Process Efficiency
- Customer Insight Enablement
- CRM Technology
Analytics & Data Services
Merkle achieves a comprehensive understanding of your customers by collecting, organizing, and optimizing both online and offline marketing data using a flexible and scalable technology platform.
- Insights
- Decision Science
- Measurement
- Data Strategy & Sourcing
Marketing Technology Services
Design, development, management and integration of marketing technology platforms.
- Hosted & Managed Services
- Systems Integration
- Insights Platform
- Data Management Platform
- Decision Management
- Connected Recognition
- Merkle Data Management Cloud
Digital Agency Services
Strategy, experience creation, program development and management in and across:
- Digital Strategy
- Media (display, social, search/SEO, site, messaging, strategy & planning)
- Customer Engagement
- Experience Design
Our Capabilities
- Manage more than 150 marketing databases, consisting of more than 3.7 billion first-party customer records
- 650+ dedicated digital professionals
- 350+ advanced-degreed statisticians
- 650+ marketing technology professionals
- 50+ consulting professionals
- Manage several billion direct mail pieces annually
- Send over a billion permission-based e-mails annually
- Inform over $10 billion in marketing decisions annually
Recognition
- Largest independent agency: Digital, CRM/Data & Search, Ad Age Agency Report ’15
- 10th Largest CRM/Direct Marketing Agency, Ad Age Agency Report ’15
- 4th largest US Search Agency, Ad Age Agency Report '15
- 14th largest US Digital Agency Network, Ad Age Agency Report '15
- Merkle Health named one of the Top 100 Agencies of 2015 in the July issue of Medical, Marketing & Media Magazine.
- 2nd largest Google Media Partner '15
- Facebook Customer Audience/Preferred Dev Partner
- 1st US Headquartered Partner/Reseller of Baidu
- Twitter Tailored Audience Partner
- Google Doubleclick and Advanced Analytic Partner
- Adobe Preferred Partner
- Largest Exact Target US Agency Partner
- Largest privately-held agency in U.S., Ad Age Agency Report ‘14
- Gold and Silver Stevie Awards for Best Internal Recognition/Motivational Event - "Dream Grant Program" and "Merkle Annual Awards Program" '15
- Silver Stevie Award for Best Brand Experience Event - "CRM Executive Summit" '15
- Bronze Stevie Award for Business to Business Marketing Campaign of the Year, Branded Content - "Connected CRM Book Campaign" '15
- Bronze Stevie Award for Business to Business Marketing Campaign of the Year, Corporate Reputation/Professional Services - "Marketing Imperatives Series" '15
- Multiple 2015 Drum Search Awards - Periscopix, A Merkle Company - 2015 Performance Agency of the Year, plus six other top honors
- Bronze Stevie Award Business to Business Marketing Campaign of the Year, Business Services - "Marketing Imperatives Series" '13, '14
- Multiple MAXI Award Winner ’10 ‘11, '13
- Multiple DMA Innovation Award Winner
- Advertising Age A-List: Top Agencies to Watch in '12
- DMCNY Silver Apple Winner '11
- Recognized by SmartCEO Magazine as a Future 50 Company ‘11
- NCDM Awards ’04, ’05, ’06, ’09, ‘10, '11
- Recognized by Forrester ’03, ‘06, ’07, ’10, '12, '12, '15
- David Williams Named to the “Power 20 List” in Baltimore Business Journal ’11
The Time Is Now
In today’s competitive environment, it’s not enough to provide great products and services. A fully integrated customer marketing program provides an opportunity for marketers to grow their competitive advantage. Merkle has the expertise to leverage brand and consumer insights to inform marketing creative and program strategies.
