How do you prove that your marketing programs and media spend are making the right impact on your business? Analytics is the core that answers who, what, where, and when, so you can determine how to orchestrate your customer experience. Building solid, one-to-one customer relationships is dependent on the deep insight that can only come from the science of understanding and predicting.
To target the right people with the right action in every channel, you need a complete 360-degree view of them. By identifying the journeys your customers have already taken, you can understand what touchpoints and actions are most effective, and then use those insights to improve your contact strategy.
We provide the bridge between people and audiences, supporting your planning, targeting, and activation in every channel. Our deep expertise in data, technology, and machine learning delivers on the promise of personalized customer experiences. We measure what matters — from individual campaign insights to cross-channel attribution, we help you optimize performance in an always-on world.
MORE ABOUT THIS SERVICEGoogle Analytics
With the help of flawless and flamboyant implementation of GA, we can dive deep into user behaviour analysis, which will help us to understand the nitty-gritty of the channel and campaign-wise audience analysis. One of the important things is the end-to-end funnel to understand user drop off and funnel analysis.
Ads Data Hub is an integration through which customers get access to impression-level campaign data, that can be analyzed to measure the impact of their Google, YouTube and Double-click campaigns. This is done with a focus on data completeness and end-user privacy. In many cases, Ads Data Hub is superior to current pixel-based integrations or Data Transfer solutions because it has fewer data blind spots and more complete access to mobile and user ID data.
We use a range of data sources to identify barriers to conversion, test pages and personalized content across web/app to report on the learnings and success of these strategies. According to a survey, 63% of companies lack a structured approach to optimization. Reach out to us for best-in-class KPI's optimization and higher conversion rate.
By performing app analytics brands are in a position to analyze the reasons for App drop-offs and uninstalls. User-segmentation and channel attribution analysis are performed to effectively re-target the users and eventually improve the customer base.