Hyper-personalization and the Connected Customer Experience
Embrace the power of consumers. Welcome the revolution.
It’s 2020, and the next level of disruption means willfully thinking about the consumer with every decision we make across the enterprise. The future is here now, and it’s called people-based marketing.
In its eighth edition, the award-winning Marketing Imperatives details how brand success will ultimately hinge upon achieving the next level of hyper-personalization and playing a leading role in the direct-to-consumer revolution.
You’ll achieve this by learning how to master identity, balancing the mix of in-house and outsourced skillsets, and yes, delivering a total customer experience.
Here’s what it looks like when marketing doesn’t put people first
What Is People-Based Marketing?
Take a Look Back
We've been doing this for a while, look through a few of our previous Marketing Imperatives.