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What is Optimization? An optimization can be accounted for any change in the campaign's structure that directly impacts its performance. Why is Optimization Necessary?

App Store Optimization is sometimes misunderstood as "mobile SEO" While they use the same nomenclature and an identical objective, they are distinct entities. Together, ASO and Search Engine Optimization can help your app visibility and achieve more spontaneous installs, each in its own manner.

E-Commerce website optimization is a necessity if you are a retailer and want to reach the widest audience possible. That’s why this E-Commerce SEO guide is a must for all the retailers out there to beat the competition and rank higher to get increased traffic to your site and as a result more customers.

Let’s be clear, in today’s ever-changing internet age the eCommerce conversion rate is around one to two per cent and hardly a few out of thousands will buy your products at first sight.

Introduction To start off with, it's very important to first understand the difference between a Penalty and an Algorithm. So, let’s understand that. What’s a Google Algorithm Update?

In an eCommerce site with a lot of category and sub-category pages, it is possible that a user wants to navigate back to the main category page after going through various subcategory pages or product pages.

What is International SEO? International SEO is the process of optimizing your website so that search engines can easily identify which countries you want to target and which languages you use for your business. Source: https://www.searchenginejournal.com/international-seo-start-guide/

If you have ever found yourself searching through the App Store, wondering why your favourite app isn't at the top of the search results, and trying to figure out how to get it there, then this guide is for you!