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The market today demands incorporation of surreal human valued approach in the advertising industry. The Analogy

Plan your customer strategy with a new approach by defining your audience and unpacking what you know about them.

Amazon now empowers its advertisers with a new analytics measurement technique: New To Brand. “New-to-brand” metrics determine whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year.

This booklet will give you an insight into: How to optimize product page data to appear on relevant search queries and drive conversions Proven methods for effectively managing ad campaigns as a vendor on Amazon Marketing Services or a third-party seller Proven methods for effectively managing ad campaigns as a vendor on Amazon Marketing Services or a third-party seller Running display programs through the Amazon Advertising Platform or Amazon Media Group The nuances of advertising on Amazon, including benefits and limitations

More data means a struggle, not only with the sheer volume of data, but also in housing it. The solution? Utilizing a centralized storage platform.

For years, Google has captured the attention of marketers as the prime avenue for generating search-driven online sales through advertising. That focus has shifted with Amazon skyrocketing to the top of the e-commerce world.

Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience’s purchase journey through a digital campaign.

We’ve got some Snaptastic News! Merkle Sokrati is proud to announce that we’re now Certified Snapchat Gold Partners!