Person before Personalization: Understanding your audiences with People Based Marketing
The market today demands incorporation of surreal human valued approach in the advertising industry. The Analogy
Stop meeting your customers for the first time, every time!
Plan your customer strategy with a new approach by defining your audience and unpacking what you know about them.
Here’s what you need to know about the ‘New-To-Brand’ Metric by Amazon Advertising
Amazon now empowers its advertisers with a new analytics measurement technique: New To Brand. “New-to-brand” metrics determine whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year.
Topic: Amazon and eRetail | Customer Strategy
Latest marketing updates on Amazon Advertising in 2019!
This booklet will give you an insight into: How to optimize product page data to appear on relevant search queries and drive conversions Proven methods for effectively managing ad campaigns as a vendor on Amazon Marketing Services or a third-party seller Proven methods for effectively managing ad campaigns as a vendor on Amazon Marketing Services or a third-party seller Running display programs through the Amazon Advertising Platform or Amazon Media Group The nuances of advertising on Amazon, including benefits and limitations
How to Centralize Your Data and Improve Audience Analysis
More data means a struggle, not only with the sheer volume of data, but also in housing it. The solution? Utilizing a centralized storage platform.
8 Amazon Listing optimisation techniques that every marketer should know!
For years, Google has captured the attention of marketers as the prime avenue for generating search-driven online sales through advertising. That focus has shifted with Amazon skyrocketing to the top of the e-commerce world.
Building a Marketing Data Platform for Fox Star Studios
Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience’s purchase journey through a digital campaign.
We are Certified Snapchat Gold Partners!
We’ve got some Snaptastic News! Merkle Sokrati is proud to announce that we’re now Certified Snapchat Gold Partners!
Topic: Strategic Partners