Here’s how you can Maximize Marketing Results in a Cookie Less World
This Blog is a part of a series that focuses on the importance of collection and utilization of First Party Data. The First Blog covers the need for advertisers to collect First Party Data and the amenities the data can unlock for them.
5 ways to make the most out of Generative AI as a marketer
In the part 2 of our ChatGPT & Generative AI Series, we will be talking a little more in depth about the various use cases of AI in Digital Marketing. AI language models have become popular due to advancements in artificial intelligence, natural language processing, and machine learning.
Keyword Strategy: A Stepping Stone to Boost your SEO Efforts
Knowing how to use keywords effectively is essential for successful website optimization. Developing a well-thought-out keyword strategy should be at the heart of any content you produce so that search engines don't overlook your business.
Is Generative AI The Future?
Cracking the Code: How to Use Advertising to Drive Consumer Behavior
Introduction Advertising has come a long way since its early days. From print ads in newspapers to the explosion of digital advertising, the landscape of advertising has changed dramatically. However, one thing has remained the same - the goal of advertising is to drive consumer behavior.
Topic: Customer Strategy
Why First-Party Data is the Key to Personalized Marketing
With Google's decision to phase out third-party cookies from its Chrome browser, marketers are presented with the conundrum of finding new ways to personalize targeted ads for their users.
Topic: Social Media