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Introduction

Introduction Advertising has come a long way since its early days. From print ads in newspapers to the explosion of digital advertising, the landscape of advertising has changed dramatically. However, one thing has remained the same - the goal of advertising is to drive consumer behavior.

With Google's decision to phase out third-party cookies from its Chrome browser, marketers are presented with the conundrum of finding new ways to personalize targeted ads for their users.

Introduction

Introduction

What is Optimization? An optimization can be accounted for any change in the campaign's structure that directly impacts its performance. Why is Optimization Necessary?

App Store Optimization is sometimes misunderstood as "mobile SEO" While they use the same nomenclature and an identical objective, they are distinct entities. Together, ASO and Search Engine Optimization can help your app visibility and achieve more spontaneous installs, each in its own manner.

E-Commerce website optimization is a necessity if you are a retailer and want to reach the widest audience possible. That’s why this E-Commerce SEO guide is a must for all the retailers out there to beat the competition and rank higher to get increased traffic to your site and as a result more customers.