Is Generative AI The Future?
Cracking the Code: How to Use Advertising to Drive Consumer Behavior
Introduction Advertising has come a long way since its early days. From print ads in newspapers to the explosion of digital advertising, the landscape of advertising has changed dramatically. However, one thing has remained the same - the goal of advertising is to drive consumer behavior.
Topic: Customer Strategy
Why First-Party Data is the Key to Personalized Marketing
With Google's decision to phase out third-party cookies from its Chrome browser, marketers are presented with the conundrum of finding new ways to personalize targeted ads for their users.
9 Optimization Tips That Will Boost Your META Ad’s Performance
What is Optimization? An optimization can be accounted for any change in the campaign's structure that directly impacts its performance. Why is Optimization Necessary?
How ASO and SEO Strategies Can Work Together for Your App Visibility
App Store Optimization is sometimes misunderstood as "mobile SEO" While they use the same nomenclature and an identical objective, they are distinct entities. Together, ASO and Search Engine Optimization can help your app visibility and achieve more spontaneous installs, each in its own manner.
14 Amazing Tips to Improve your E-Commerce Website's SEO
E-Commerce website optimization is a necessity if you are a retailer and want to reach the widest audience possible. That’s why this E-Commerce SEO guide is a must for all the retailers out there to beat the competition and rank higher to get increased traffic to your site and as a result more customers.