Blog - Amazon and eRetail

In the world of consumables, the entirety revolves around brand visibility. The more visible your brand is, the more prospective buyers are having a brand recall and eventually increasing your sales.

Amazon is on the right track to dominate the online retail space with its presence. And it is high time to take Amazon seriously! With an increasing number of Amazon searches every day, it has become the search engine for eCommerce businesses.

Why is Marketing Automation Important in e-commerce?

Amazon now empowers its advertisers with a new analytics measurement technique: New To Brand. “New-to-brand” metrics determine whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year.

This booklet will give you an insight into: How to optimize product page data to appear on relevant search queries and drive conversions Proven methods for effectively managing ad campaigns as a vendor on Amazon Marketing Services or a third-party seller Proven methods for effectively managing ad campaigns as a vendor on Amazon Marketing Services or a third-party seller Running display programs through the Amazon Advertising Platform or Amazon Media Group The nuances of advertising on Amazon, including benefits and limitations