
Merkle India is a well-known organization in the Digital marketing industry, working on multiple fronts like Performance media, Media analytics along with, tech solutions. Gauri working with Merkle India as a Business Analyst and currently working under capability of digital marketing analytics. She is working on the setup and integration of Google Analytics with Google tools like Google AdWords and Google Tag Manager. She has knowledge of data representation in Google Data Studio, which helps clients to get better insights and eventually increases the performance of the business through efficient use of the advertising budget.