Customers have transitioned their focus from how they buy, and from whom they buy, to demanding experiences that are smooth, simple, and easily accessible. Yet many brands still take an outdated engagement approach that separates those who shop online from those who buy in store.
Commerce isn’t just the final point of conversion, it’s the hub for customer engagement across all touchpoints in the customer journey. Knowing that customers can arrive at your brand via a multitude of channels, it’s critical that your messaging is connected through every interaction — capturing and centralizing your customer data to personalize the next shopping experience.
We blend data, strategy, creative content, and platform services to develop user-centric commerce solutions that create a cohesive, seamless experience for customers. And, we leverage the cross-channel expertise of our agency and network to devise strategies that drive deeper relationships — creating personalized interactions tailored to the location and the consumer.
The Forrester Wave™: Commerce Services, Q1 2021
Dentsu is named a Strong Performer in Forrester's newest evaluation of the top commerce services providers. Learn about why dentsu – powered by Merkle – is recognized for its strength in commerce strategy services, commerce platform development, and data, analytics, and content implementation services.
Our Clients
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Commerce StrategyFrom awareness to post-purchase, our strategy experts are alongside for every step of your CX transformation across all stages of the commerce experience. Our practitioners specialize in agency, brand, and retail marketplace environments and bring proved, industry-based knowledge to your brand through:
- Omni-channel retail strategy
- Marketplace and merchandising strategy
- Analytics, multi-channel attribution, data visualization
- User experience strategy and design
- Loyalty strategy
We partner with the world’s top commerce platforms as a Salesforce Commerce Cloud Summit Partner and a Global Elite Magento Commerce Partner, to scale your program. From back-office to customer-facing capabilities, our agile and comprehensive solutions power your commerce activation strategies.
- Global platform implementation
- Redesign and replatform
- Solutioning and architecture
- Third-party integration (EDI, punch-out, ERP, etc.)
- PIM, OMS, WMS, CPQ technology
We go beyond the break-fix model of support to help our clients create a better commerce experience through ongoing analysis, strategic recommendations, feature enhancements, and optimizations.
- 24/7 support and maintenance
- Site-performance optimization
- Operations management
- Creative asset production
- Acquisition and retention optimization
- Customer lifecycle management
