Create unique loyalty experiences that deliver continual customer value
We believe that a loyal consumer is a brand’s greatest asset. Our vision recognizes that loyalty must be earned, first through a great product or service, and then through emotional bonding and personalized experiences. Building loyalty with customers creates lasting bonds, intense customer advocacy, recurring and improved sales, lower churn, lower acquisition costs and builds your brand. Our formal approach to this is called Human Loyalty®
We have aligned our loyalty solutions to deliver digital moments of value at every stage of the loyalty spectrum, creating enriched customer experiences while driving value for the brand. We invent innovative programs such as rebates, advocacy programs, point-based programs, gamification programs and many others. We do everything from strategy to data to design to technology and operations, including legal compliance and logistics.
Take the Human Loyalty® Maturity Assessment
See how you score for loyalty strategy. Take the Human Loyalty Maturity Assessment to understand how you stack up against competitors and get guidelines for optimizing your loyalty program.
The Forrester Wave™: Loyalty Solutions, Q2 2021
Merkle is named a Leader in Forrester’s evaluation of the top loyalty solutions providers, scoring highest in the Strategy category among vendors evaluated. See what Forrester had to say about Merkle’s “comprehensive set of packaged services” powering its Loyalty Experience Management (LXM) offering and Human Loyalty® approach.
Our Clients
MORE ABOUT THIS SERVICE
Loyalty programsLoyalty is earned after a collection of positive moments with your brand. Our comprehensive loyalty solutions are built on our native technology, rooted in business strategy and proven to create major business impact — exciting consumers across the globe. Build lasting relationships with flexible technology, layers of engagement and key insights. Programs we develop include:
- Custom enterprise programs
- Digital rebates
- Surprise & delight
- Advocacy programs
- Traditional points-based programs
- Gamification and promotion overlays
- B2B and B2E loyalty
- Global SaaS platform
- Unique code generation
- Catalog management
LoyaltyPlus is our cloud-based loyalty lifecycle platform that drives customer identification, engagement and retention for major brands. Our SaaS loyalty platform enables our clients to design, deploy and optimize an omni-channel loyalty solution uniquely tailored to their loyalty opportunities. The flexibility of LoyaltyPlus enables clients to fully configure and customize the loyalty solution to ensure alignment with their unique brand image and positioning.
Additionally, we can help you acquire and analyze your first-party data and make it richer by integrating second- and third-party data across enterprise, marketing, and activation platforms. We also build or customize the interfaces, design, and functionality of your promotions and hubs across digital platforms (e.g., web, mobile, email, text) and help you launch and maintain the technical aspects of the loyalty program.
Our in-house agency services combine strategic consulting, analytics, UX and creative. Our team of strategic consultants combine consumer engagement expertise with tried-and-tested methodologies to help you answer your most challenging consumer engagement questions. Our Analytics and Insights discipline combines data scientists and analysts with multi-dimensional program data to measure the performance of your program and tactics. Our in-house team of strategic marketers, storytellers, visual artists and experience architects craft award-winning digital moments that stop people in their tracks and motivate desired consumer behaviors.
It’s all in the details. Legal compliance, reward strategy and procurement, winner administration, prize fulfillment and customer service are of utmost importance for every program we run. We lead the way for loyalty compliance, working alongside legislators to protect brands and consumers across North America and in more than 40 other countries. Our team of experts handles the detailed and complex tasks of securing the right prizing and rewards (e.g., redeemed merchandise, cash back, services, donations, etc.), and provides white-glove service to your consumers, , and making sure redeemed rewards and incentives get there on time, so your team doesn’t have to.
