April 11
Performance in Every Moment - The Overview
Presented by: Adam Lavelle, Global Chief Solutions Officer, Merkle
How Samsung Designed and Activated Buyer Journeys in their Digital Ecosystem
Presented by: Vernon Fong, Digital Strategy & Experiences, Samsung & Ron Park, VP, Customer Strategy, Merkle
Spotlight: Designing Persuasive Journeys
Presented by: Leah van Zelm, VP, Strategy & Planning, Merkle
Launching Westworld
Presented by: Alissa Tofias, Director, Acquisition & Digital Media, HBO & Kevin McGovern, VP, Client Engagement, Merkle
Spotlight: Performance Creative: Generating Relevance in Micro-Moments
Presented by: Amy Thorne, VP, Executive Creative Director, Merkle
Marketing to Real People – The MerkleOne Ecosystem
Presented by: Peter Randazzo, Chief Technology Officer, Product, Merkle
Get the Most of your Media: The Relationship Between PPC & Downstream Metrics
Presented by: Michael Bailey, VP, Marketing, Fleetcor
Spotlight: Search & Connected Commerce
Presented by: Matt Mierzejewski, VP, Client Service & Delivery, Search, Merkle
Lunch & Learn: Accelerate Your Business Through Search and Native Innovation
Presented by: Missy Schnurstein, Head of Performance Sales Strategy, Yahoo
Increasing Share of Search: Measuring the Digital Shelf
Presented by: Monica Queally, Sr. Marketing Manager, Nestlé Waters North America & Chelsea Ashe, Associate Director, SEM, Merkle
Spotlight: SEO in 2017: What You Need To Know
Presented by: Adam Audette, SVP, SEO, Merkle
Making More Than Waves: Optimizing Digital Around Awareness Campaigns
Presented by: Ivonne Kinser, Director, Digital Marketing, Avocados From Mexico & Dalton Dorné, SVP, Marketing, Merkle
Breakout Sessions I
- People-Based Marketing in the Seasonal Shopping/PLA World
Presented by: Todd Bowman, Director, SEM & Feeds, Merkle & Jared DeSisto, Associate Director, SEM & Feeds, Merkle - The Evolution of Site and Mobile Analytics
Presented by: Michael Watts, Director, Analytics, Merkle - Baidu: Dos and Don’ts for Search and Digital Marketing in China
Presented by: Alex Turowski, Director, SEM, Merkle & Hermes Ma, Sr. Manager, Search, Greater China & South Korea, Merkle - Leveraging DMPs to Drive an Audience-Centric Marketing Program
Presented by: Sunil Rao, VP, Audience Analytics & DMP, Merkle
Breakout Sessions II
- Win-Win Retail Marketing: Making the Most of Retailer & CPG Co-Op Programs
Presented by: Priya Salona, Sr. Manager, Digital Solutions, Merkle, Janine Flaccavento, VP, Client Partner, Merkle & Kate Balingit, Head of Performance Agency Commercialization, Google - Local SEO: Where to Focus for the Greatest ROI
Presented by: Austin Blais, Sr. Account Manager, SEO, Merkle - Maximizing Your Email Innovation Budget
Presented by: Amie Nims, Director, Merkle
April 12
Keynote: How the Best Search Marketers Win
Presented by: Nicolas Darveau-Garneau, Director, US Search Solutions, Google
Unify Campaigns & Behaviors to Deliver Performance in Every Moment
Presented by: Rob Brosnan, VP of Strategy, Movable Ink
Going Global
Presented by: George Gallate, CMO, Merkle, Liz Rutgersson, Head of Media & Planning – Europe, Merkle | Periscopix & Hermes Ma, Sr. Manager, Search, Greater China & South Korea, Merkle
Finding Your North Star – Creating Insight Driven Digital Experiences
Presented by: Rocco Albano, VP, US Digital Experience, Merkle
Spotlight: Powering Personalization through Data
Presented by: Zimm Zimmermann, VP, Personalization, Merkle
Addressability - In Market Success
Presented by: Kristine Prybyla, Director of Digital Marketing and User Experience, SVP, Multi-Channel Marketing, Citizens Bank & Avery Faeth, Sr. Account Manager, Media, Merkle
Leveraging Connected Loyalty: Ensuring a Successful Customer Journey
Presented by: Michael Hemsey, SVP, Loyalty Services Group, Merkle
Closing Remarks
Presented by: George Gallate, CMO, Merkle
