Marketing Solutions and Strategies | Blog - Page 9

Latest Posts

Stop meeting your customers for the first time, every time!

Authored by: Vrushali Shivanagi |
Published on: Mar 13, 2019

Plan your customer strategy with a new approach by defining your audience and unpacking what you know about them.

Topic: Customer Strategy

Here’s what you need to know about the ‘New-To-Brand’ Metric by Amazon Advertising

Authored by: Umang Sejpal |
Published on: Feb 25, 2019

Amazon now empowers its advertisers with a new analytics measurement technique: New To Brand. “New-to-brand” metrics determine whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year.

Topic: Amazon and eRetail | Customer Strategy

How to Centralize Your Data and Improve Audience Analysis

Authored by: Jon Regan |
Published on: Feb 11, 2019

More data means a struggle, not only with the sheer volume of data, but also in housing it. The solution? Utilizing a centralized storage platform.

Topic: Marketing Technology

Building a Marketing Data Platform for Fox Star Studios

Authored by: Umang Sejpal |
Published on: Jan 10, 2019

Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience’s purchase journey through a digital campaign.

Topic: Marketing Technology

How will Whatsapp Business fit in your Marketing Mix for the Indian Consumer?

Published on: Mar 06, 2018

For most of us, WhatsApp is the most popular app on our phones. Over the years, it has added a lot of cool features – emojis, video calling, day-long statuses, etc., making it an irreplaceable and prime form of communication.

Topic: Customer Strategy

7 Statistics that sum up the Indian Digital Ad Spends: DAN Report 2018

Authored by: Umang Sejpal |
Published on: Feb 28, 2018

7 Statistics on the Indian Digital Ad Industry in 2018

Topic: Marketing Solutions and Strategies | Digital Marketing Channels | Digital Strategy

7 AI Trends Every Marketer Should Know in 2018

Published on: Feb 15, 2018

When it comes to marketing and advertising, a lot of brands are leveraging the data about their users but to a person without a technical background, it becomes a little difficult understanding artificial intelligence, implementing and leveraging its advantages. So what is it all about?

Topic: Marketing Technology