Blog - Marketing Solutions and Strategies

Throughout our lives, we perform several actions to pursue our dreams. Some of them bring us good rewards and others do not. In that description of how we pursue our goals in daily life, we framed for ourselves a representative analogy of reinforcement learning.

Google's algorithm changes have made keyword-oriented domains a thing of the past, as it was evident that these were being exploited. Nowadays brandable domain names offer an even safer way to rank on search engine results pages (SERPs).

It is but natural that in any commercial transaction, every party strives to maximise its own value. While loyalty programs create preference, they are unable to keep customers faithful, when it goes against this commercial interest. Then, you ask, what is the true purpose of a loyalty program?

With the changing nature of page ranking and focus being on E-A-T (Expertise, Authoritativeness, and Trustworthiness), backlinks are playing a crucial role in getting websites to the top. Google has been measuring trust in a website based upon the backlinks it detects from other domains.

Today there are many tools to make our life easy when it comes to analyzing huge datasets and being able to share them without hassle. Analysis workspace is an analytics browser tool that helps in curating datasets, creating visualizations, sharing, and scheduling them with the team.

The amount of rebate a brand gives back to consumers, is a key determinant of loyalty program participation. In fact, consumer research we have worked on at Merkle1 shows that the main reason consumers participate in loyalty programs is for discounts (39%) followed by free products (30%).

Have you ever thought of blogging? Learn why blogging is important for your business and how it will help in gaining exposure, getting leads and more customers. Blogging for Business – Why it is Important?

What is duplicate content? When your website’s content is exactly the same as other websites’ content or you have the same content on different pages on your website is considered duplicate content. Duplicate content can impact your organic traffic & ranking.