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Blog - Digital Strategy

Latest Posts

Cracking the Code: How to Use Advertising to Drive Consumer Behavior

Introduction Advertising has come a long way since its early days. From print ads in newspapers to the explosion of digital advertising, the landscape of advertising has changed dramatically. However, one thing has remained the same - the goal of advertising is to drive consumer behavior.

Role of a Top-level Domain in SEO

Google's algorithm changes have made keyword-oriented domains a thing of the past, as it was evident that these were being exploited. Nowadays brandable domain names offer an even safer way to rank on search engine results pages (SERPs).

Active Members

It is but natural that in any commercial transaction, every party strives to maximise its own value. While loyalty programs create preference, they are unable to keep customers faithful, when it goes against this commercial interest. Then, you ask, what is the true purpose of a loyalty program?

Analytics Workspace

Today there are many tools to make our life easy when it comes to analyzing huge datasets and being able to share them without hassle. Analysis workspace is an analytics browser tool that helps in curating datasets, creating visualizations, sharing, and scheduling them with the team.

How does Duplicate Content impact SEO

What is duplicate content? When your website’s content is exactly the same as other websites’ content or you have the same content on different pages on your website is considered duplicate content. Duplicate content can impact your organic traffic & ranking.

Content Gap Analysis - 101

Most of the time we are caught in a situation and tend to ask a common question to ourselves, “How do I discover a new topic or what else to write about?” finding answer to this question and doing keyword research can help to discover the topic on your website, but there are some other potential opportunities