Blog - Customer Strategy

In this time of heightened uncertainties, it is sometime tough, even disorienting, to ascertain key focus area for a business. It’s no different at Merkle Sokrati either.

The industry demands marketers to have an increased share of personalization in their communication.

The market today demands incorporation of surreal human valued approach in the advertising industry. The Analogy

Plan your customer strategy with a new approach by defining your audience and unpacking what you know about them.

Amazon now empowers its advertisers with a new analytics measurement technique: New To Brand. “New-to-brand” metrics determine whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year.