Blog - Customer Strategy

Organizations are eager to make the most of the ever-increasing data volumes at their disposal. Finance teams are ideally qualified to drive this opportunity, yet many firms struggle to put their plans into action. What is the reason for this?

A Customer Data Platform (CDP) is a type of software which creates persistent, unified records of all your customers, their attributes, and their data. A CDP builds a complete picture of your customers on an individual level.

What is Performance Analytics?

What are Image Extensions?

Business today has more data than ever before. This data can be useful in ways like understanding customer behavior across various touch points, Customer purchase patterns and many more.

For an exceptional progression in Online Marketing and Enhanced E-commerce solutions, we need to decipher the 3 simple yet major components, Consumer Requirements, their Next Move and the continual Shift in the Market Trends. The world is going online, and so are we.

In India, despite pockets of revival, net consumer optimism has decreased, and most consumers continue to expect an enduring impact from COVID-19. Health and safety is the primary concern for people at large.

In this time of heightened uncertainties, it is sometime tough, even disorienting, to ascertain key focus area for a business. It’s no different at Merkle Sokrati either.